Exceptional motorcycles, Brough Superior bikes are ‘handcrafted’ and represent a clever blend of luxury, adventure and passion. Before becoming French, the motorcycle brand was English. It was the expert hands of French craftsmen that enabled the rebirth of the iconic British brand Brough Superior, founded in 1919 by the famous Dandy Racer George Brough. The English motorcycle brand immediately proved itself worthy of the avant-garde spirit of Nottingham, its birthplace. Ridden by great adventurers and record-breaking riders, Brough Superior motorcycles quickly achieved legendary status thanks to their unrivalled quality design.

The year 2013 saw the rebirth of the brand. Brough Superior reappeared on the scene at the Milan Motor Show, with a highly publicised appearance of the modern version of the ‘SS100’. A modern interpretation of the legendary motorcycle designed by Boxer Design, led by Thierry Henriette, who was behind the project and would eventually buy the brand in 2019. It is now under the Toulouse sun that the modern history of Brough Superior is being written, with models that perpetuate the spirit of the brand in names such as ‘SS100’ and ‘Pendine Sand Racer’, featuring exceptional build quality coupled with the latest technologies and innovations.

Hand-built like a work of art, each motorcycle has its own identity and can be customised thanks to the many craftsmen at work in the production facility. A rare pleasure to ride and an exceptional collector's item, each Brough Superior is produced in limited numbers, guaranteeing exclusivity for its owner.