THE RENAISSANCE IN THE TOULOUSE AERONAUTICAL INDUSTRY

 

The year 2013 saw the rebirth of the brand. Brough Superior reappeared on the scene at the Milan Motor Show, with a highly publicised appearance of the modern version of the ‘SS100’. A modern interpretation of the legendary motorcycle designed by Boxer Design, led by Thierry Henriette, who was behind the project and would eventually buy the brand in 2019. It is now under the Toulouse sun that the modern history of Brough Superior is being written, with models that perpetuate the spirit of the brand in names such as ‘SS100’ and ‘Pendine Sand Racer’, featuring exceptional build quality coupled with the latest technologies and innovations.

Hand-built like a work of art, each motorcycle has its own identity and can be customised thanks to the many craftsmen at work in the production facility. A rare pleasure to ride and an exceptional collector's item, each Brough Superior is produced in limited numbers, guaranteeing exclusivity for its owner. 

SINCE THEIR ORIGINS IN ENGLAND, THE BRAND'S EXCEPTIONAL MOTORCYCLES HAVE BEEN HAND-BUILT AND CUSTOM-MADE
 

From its establishment in Nottingham to its new headquarters in Toulouse, a century later Brough Superior honours the same philosophy as in 1919: to produce exceptional motorcycles, regardless of cost and effort. Thierry Henriette and Albert Castaigne, among other enthusiasts, have succeeded in reviving the iconic English brand on French soil, crafting new, exceptional motorcycles worthy of George Brough's legacy.

The finest French luxury craftsmen and talented engineers did not hesitate to embark on the Brough adventure to invent and handcraft new bespoke models, directly inspired by the DNA and legendary expertise of Brough Superior.