BROUGH SUPERIOR, THE ENGLISH BRAND OF EXCEPTIONAL MOTORCYCLES

Exceptional motorcycles, Brough Superior bikes are ‘handcrafted’ and represent a clever blend of luxury, adventure and passion. Before becoming French, the motorcycle brand was English. It was the expert hands of French craftsmen that enabled the rebirth of the iconic British brand Brough Superior, founded in 1919 by the famous Dandy Racer George Brough. The English motorcycle brand immediately proved itself worthy of the avant-garde spirit of Nottingham, its birthplace. Ridden by great adventurers and record-breaking riders, Brough Superior motorcycles quickly achieved legendary status thanks to their unrivalled quality design.

THE BRITISH BRAND THAT BECAME LEGENDARY HAS MADE ITS MARK ON HISTORY

Forced to halt production of its exceptional motorcycles during the Second World War, the English motorcycle brand Brough Superior closed its doors for 75 years. During these decades of absence, the Brough Superior brand became legendary, and its motorcycles, highly sought after by collectors such as Steve McQueen and Jay Leno, reached the top of the auction sales charts for exceptional vehicles. The British brand of exceptional motorcycles has never ceased to thrill the hearts of enthusiasts of prestigious machines.

THE GEORGE BROUGH LEGACY, AN ABSOLUTE PASSION FOR EXCELLENCE

The path followed by George Brough throughout the history of the brand he created is clear: he wanted the best for his creations. From the outset, he thought big and dreamed of being the Rolls Royce of two wheels, whose reputation was already well established. 

The first chapter of the Brough Superior story spans some twenty years, during which just over 3,000 machines were built. 

Brough Superior has always enjoyed a special place in the motorcycle pantheon. Perhaps because of their nickname, ‘the Rolls Royce of motorcycles,’ but more certainly because of George Brough's personality. The man who defined himself as the designer, manufacturer and user of Brough Superior made his mark on his era thanks to his visionary gifts in advertising and marketing. His conviction that ‘only the best was acceptable’ and his ability to surround himself with the right people at the right time added to his legend. A skilled rider (he distinguished himself many times in competition), George Brough built the machines he wanted to ride, but he also knew how to attract potential buyers.

George Brough was a master at communicating with specialist magazines, leaking information about the development of new models and revealing all the details a few weeks before their launch. George Brough also understood that buyers of his marvellous machines wanted to be pampered. Potential customers were invited to visit the factory, have lunch with the boss and discuss with him the specifications that would make their motorbike unique. Owners of a Brough Superior thus became members of a very exclusive club, a privilege of which they were very proud!

LAWRENCE OF ARABIA, SPEED FREAK

Lawrence of Arabia's exploits during the Arab Revolt in the First World War made him a national hero of almost legendary stature. However, he struggled to accept fame and sought anonymity by enlisting in the lower ranks of the armed forces.

It was the excitement and freedom he found in riding Brough Superior motorcycles at high speeds that comforted him and allowed him to escape from a complex and troubled life. Lawrence was killed on a Brough Superior SS100 in May 1935, near his cottage in Dorset. He came over the top of a hill and collided with a butcher on his delivery bike. Lawrence hit his head and died six days later without regaining consciousness.

The accident occurred just after Lawrence left the RAF. At the time, there were rumours of a high-level government job, which, combined with the lack of witnesses to the accident, contributed to numerous conspiracy theories. These theories helped raise public awareness of the mystery surrounding Lawrence's life and, by association, helped establish Brough Superior as the finest sports motorcycles of their era. Today, the names Brough Superior and Lawrence of Arabia are associated in the public mind. 

LAWRENCE OF ARABIA, SPEED FREAK
 

Lawrence of Arabia's exploits during the Arab Revolt in the First World War made him a national hero of almost legendary stature. However, he struggled to accept fame and sought anonymity by enlisting in the lower ranks of the armed forces.
It was the excitement and freedom he found in riding Brough Superior motorcycles at high speeds that comforted him and allowed him to escape from a complex and troubled life.

Lawrence was killed on a Brough Superior SS100 in May 1935, near his cottage in Dorset. He came over the top of a hill and collided with a butcher on his delivery bike. Lawrence hit his head and died six days later without regaining consciousness. 

The accident occurred just after Lawrence left the RAF. At the time, there were rumours of a high-level government job, which, combined with the lack of witnesses to the accident, contributed to numerous conspiracy theories. These theories helped raise public awareness of the mystery surrounding Lawrence's life and, by association, helped establish Brough Superior as the finest sports motorcycles of their era. Today, the names Brough Superior and Lawrence of Arabia are associated in the public mind.